A Content Strategist can be an extremely valuable asset for your business; especially when you work with one who understands exactly what you need to do to rank well and convert leads.
But what is a Content Strategist, and why do you need one for your business, no matter what stage of growth you’re in?
What Does a Content Strategist Do?
According to Indeed, a Content Strategist’s job is to work with a team of content creators to generate online or digital marketing ideas and execute them.
There’s a lot that goes into the execution of a marketing plan that’s going to get your business results.
Every Content Strategist has their own method, so these steps are in no particular order.
Conducting Market Research
It’s crucial to understand the market the business is targeting.
What do they want? What do they need? What are their pain points?
And how do they need to be marketed to in order to get results?
It’s the Content Strategist’s job to learn about current trends and identify the company’s target audience.
Market research can take some time, but it’s a great investment.
Identifying and Understanding Business Goals and Objectives
It’s important for Content Strategists to outline specific business goals and objectives so they know what to aim for.
Sometimes business owners understand their goals, but many haven’t updated them for a long time.
A new business might not really understand what their goals should be, and a Content Strategist can help them with that.
A goal is a broad outcome the company plans to accomplish. Goals help to inform strategies and create objectives, which will be used to reach the goals.
For example, let’s say a business has a goal of reaching a million subscribers with its YouTube channel.
The objectives might include things like purchasing better recording equipment, scheduling high-profile guests, and writing engaging show scripts.
Learning About the Company’s Products or Services
The best Content Strategists don’t jump into their work without educating themselves first.
It’s vital for them to have a good understanding of the products and/or services the company offers.
This might mean trying out the products or services for themselves, researching them, reading customer reviews, and learning about them in other ways.
Content Strategists should be well-informed to the point where they can speak about what the company offers with authority.
If they are, that will translate well into the content they produce.
Creating Goal-Driven Content
And speaking of the content they produce, once the Content Strategist has designed a plan of attack, they’re ready to rally the team for execution.
This is their biggest responsibility.
It’s up to the Content Strategist to take all that trend and audience research and make a schedule and assign projects with the business goals and objectives in mind.
This involves a lot of tasks, such as:
- Working with copywriters, producers, project managers, and others to produce the required content.
- Staying updated on SEO for the optimization.
- Keeping older content updated.
- Ensuring brand consistency across every platform.
- Keeping a content calendar with launch dates for everything.
- Consistently working on new content distribution channels.
What Skills Should a Content Strategist Have?
If you’re looking for a Content Strategist, you want to choose someone who is:
- Very detail-oriented.
- Capable of multi-tasking.
- Great problem-solvers.
- Full of ideas.
- Excited about your brand and business.
- A captivating storyteller.
- Mindful of your budget.
Why is Content Strategy Important for Businesses?
Without a solid content strategy built on research and great ideas, businesses will find it challenging – if not impossible – to meet their goals.
A lot of business owners try to be their own Content Strategists, which usually isn’t the best approach.
As a business owner, you’re very busy. Running your day-to-day operations likely takes up most of your time.
Content strategy development is a very time-consuming job when it’s done right.
And when it’s executed the way it should be, businesses can expect to see significant growth, which is the ultimate goal.
Are Copywriters or Content Writers Content Strategists?
Some professional copywriters and content writers do have unique insights into content strategy.
However, because the strategic side of things is so all-encompassing, it’s not always a good idea to depend on a writer to figure it out.
We recommend that you at least work with writers who understand how to take the strategy and implement it into the copy or content they produce.
That’s why it’s so important to have a solid marketing team you can count on.
Are You Looking for a Content Strategist?
At Colwell Creative, we love developing content strategy!
Whereas some strategists are solo operations, we offer an entire team of professionals who can develop and execute your marketing plan with seamless precision and insight.
If you’re searching for a Content Strategist, you’ve come to the right place. Contact us today!
We work with busy, overwhelmed business owners to boost sales through targeted web design, copywriting, social media, ad marketing, and other digital marketing channels. Our goal is your success! Let’s Grow Your Business Together!