Using the Power of Videos to Market Your Business

Picture of someone with a video camera

Have you ever thought about using videos as a way to market your business? This is a great idea for a couple of reasons. For one, it can help you rank higher on Google. It can also increase audience engagement tremendously.

There are more than one billion people who use YouTube regularly. That’s more than 1/3 of all the people on the Internet. Here’s a lesser-known fact – YouTube is the second most popular search engine there is. What does that mean for your business?

It means that if you’re not using YouTube to market your business, you’re potentially missing out on a lot of leads.

How to Use Videos to Grow Your Business

There are a lot of ways that you can use videos to build your business, and it doesn’t have to take long to make that happen. Here are a few:

· If your business involves products, do an unboxing video that demonstrates them.

· If your business involves services, do a video that gives customers an inside look at your operation.

· Make an informative video that showcases your knowledge and expertise in your field.

· Ask some of your happy customers if they would mind helping you film their testimonials instead of having them in text format.

· Make a commercial like the one below that grabs your audience’s attention.

Video Tips for Businesses

If you’ve never made any videos for or about your business, it’s likely that you’re feeling a little nervous about it. Here are some tips that can help.

· Tip #1: Not all videos are made the same, of course, and they don’t always have to be put on YouTube. Social media is filled with ways for you to use videos to your advantage. Try doing a Facebook Live video on your business page. Don’t forget to watch the comments section and actively engage with the people who are watching.

· Tip #2: Make sure your personality shines through in the videos you make. Your audience wants to see a real, live human face attached to your business, and when they buy into you, they’ll be much more likely to want to support what you’re doing.

· Tip #3: Share your video links on as many social media platforms as you can. Facebook and Instagram are great places to get your feet wet!

How to Get Professional Videos Made for Your Business

Like other forms of online marketing, making videos can be time-consuming. Even though it is important, it can be hard for a lot of business owners to find the time. In cases like that, you may want to consider working with professionals who can help your video idea come to life.

At Colwell Creative Content, we love working with our customers to create informative, engaging and entertaining videos. This is one of the best ways for you to market your business, and you don’t have to do it alone. We’re here to help!

Would you like to talk with us about how we can help you grow your business? Please contact us today!

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