In this day and age, most businesses understand the need to have a website. But many of them are happy with a static page that hardly ever gets any traffic. That type of website won’t work if you’re hoping to grow your business.
What you really need is a website that offers the content that will represent your business well. You may have heard of the term search engine optimization, but you weren’t quite sure what that meant. In this post, I’d like to explain it to you and show you how you can use it to your advantage.
What is Search Engine Optimization?
Search engine optimization (SEO) is a way of presenting content on your website that allows for better visibility within search engines. Mainly, Google, Bing and Yahoo. Most people use Google, so to make it simpler, we will use that site as our example.
When people research the products and services they need, they will start with a search engine. If your website has the keywords they are looking for, most of the time, Google will rank your site higher than your competitors. There are some instances in which you might rank lower, even if you have the correct keywords. For example, your site may not rank well if you:
· Have too many of the same keywords on your pages or in your blog posts. This is called keyword stuffing.
· Fail to include relevant links within your pages and blog posts.
· Do not present content that offers some sort of value to the reader.
· Are not changing your website often enough. This is mostly done through blogging.
· Are presenting content that has been used elsewhere online, word for word.
Why is SEO so Important?
Today more than ever before, SEO is vital for the success of businesses all around the world. Without it, your website could easily get buried as your competitors continue to follow the rules of optimization and produce viable content.
Gone are the days of traditional word of mouth. In years gone by, that was the way many businesses did their advertising, and it worked well. Today, most businesses rely on social media to help them get the word out about their products and services.
When you produce great content for your website, you provide yourself with something that is valuable for sharing on social media. You can reach thousands of new customers with just a single, well-targeted blog post.
SEO matters for many different reasons. Most of all, it shows Google that you’re there. You’re a valid business and you deserve to be recognized as such.
How Can You Harness the Power of Content Writing?
The reality is that many businesses cannot produce content for their websites. They are either too busy to worry about it, or they have no idea where to even begin.
This is why so many companies hire website content writers. These are people who are paid to produce the right types of blog posts, web pages, etc. for websites. They follow the ever-changing rules of SEO, and they know how to adapt to keep pages ranking well.
At Colwell Creative Content, we have produced more than 30,000 pieces of website content for our clients. These are pages and blog posts that rank well, and that will continue to rank well for months or even years to come.
It’s time to invest in your business. Contact us today to learn more about how you can get started.