In our culture, we love making New Year’s resolutions, don’t we?
- Lose weight.
- Get more exercise.
- Make more money.
- Buy a house.
The list could go on and on.
But just like you make New Year’s resolutions for yourself personally, as a business owner, you should also be making them for your business.
Except that I don’t like referring to them as “resolutions.” I prefer to call them goals.
But at Colwell Creative, we know the importance of keywords, so we’ll stick with resolutions for the majority of this post.
Here are what we consider to be the absolute best New Year’s resolutions you can make for your business in 2024.
Embrace Online Marketing
The internet is not a fad.
It’s not going away anytime soon, and smart business owners know the importance of using it to market their products and services as much as possible.
So many business owners fail to utilize every possible marketing option that’s available to them online, and many of those options can be used for free.
For example, is your business on and using as many social media channels as you can?
You may have a Facebook page, but are you marketing on Instagram too?
Are you making Reels? TikToks?
You never know where your next client or customer is going to come from, and social media marketing is vitally important for today’s growing businesses.
But it doesn’t stop there.
If your business doesn’t have a website, it’s past time to have one built for you.
Even if you only have a landing page, you can position yourself as competitive in your industry.
Online marketing is vital, and without it, you’ll miss out on a lot of sales and revenue.
Invest in Your Growth
According to Forbes, slower inflation rates mean we may be seeing interest rate cuts this year.
2024 is the perfect time to start thinking about ways to grow your business.
Have you been wanting to expand? Purchase additional property? Open another location?
Or, perhaps it’s time to start thinking about ways to cut costs and save money. Outsourcing your marketing efforts is one way to do that.
You might also consider exploring new revenue streams, such as adding another product or two, or offering additional services you never have before.
Business growth looks different for every company.
What does it mean to you? And how can you make a plan that you can execute in the coming year?
I have to admit that even as I write this, I’m pointing my finger at myself.
Networking can be challenging for business owners, but it’s an essential part of building a successful company and contributing to our community.
We need relationships with other businesses to thrive.
Networking offers you lots of benefits, like:
- Paving the way for exciting opportunities.
- Introducing you to people and businesses you can form partnerships with.
- Giving you new customers or clients.
- Boosting brand loyalty.
- Setting yourself up as an expert in your field.
Believe me, I get it.
You’re tired at the end of the day. You don’t have the stamina to sit in a Zoom meeting or attend a local event.
But I can promise you, it will be worth it.
Sometimes we only have to make ourselves do these types of things one time before we start to actually enjoy them and – gasp – even look forward to them.
Setting Your 2024 Goals and Hitting Them
According to the United States Chamber of Commerce, 41% of Americans make New Year’s Resolutions.
And only 9% keep them.
So how do you become a part of the 9%?
Set Practical Business Goals
Unless you have a killer business idea, if you only made 4 figures last year, you probably shouldn’t set your sights on making 7 figures this year.
Keep your business goals reasonable and small.
They should be attainable, and it’s best to focus on smaller goals that you can actually hit so you continue to see improvements as the year goes on.
Break Your Goals Down
If a goal is too big, it can easily overwhelm you.
Take it from me – the concept of having an inferiority complex is very real.
Take some time to break down your larger goals into smaller steps.
This way, the things you want to do this year will seem easier to accomplish, and you’ll also be creating a handy roadmap to lead the way.
Keep Track of how You’re Doing
At our agency, we have two scheduled meetings every week.
One is a staff meeting. In this meeting, we talk about anything having to do with our clients. We go over project progress, questions we have about specific parts of projects, etc.
The other meeting is a cash meeting, which we do on Friday mornings. In this meeting, we take a look at the cash coming in and out of our business.
This helps us stay on track and see where we need to improve and what – if anything – we need to cut out of our budget.
Keeping track of your progress can be very encouraging to you and it will also inform you at every turn so you can adjust your strategies as needed.
What are Your New Year’s Goals?
We’re excited about what 2024 has in store for our agency at Colwell Creative. We hope you’re just as excited!
What are your goals for the year ahead?
We’d love to hear about them, so feel free to leave us a comment below.
Need help accomplishing some of them? Contact us!