A lot of business owners think that as long as they have a decent website, they are marketing online. But that's not exactly the case. In fact, at Colwell Creative Content, we have had to turn clients down in the past who only wanted a static page, or one or two pages for their websites.
Why would we turn down customers?
Because we know that when it comes to marketing your business online, the old saying is true - Content is King.
Content still matters; now more than ever before. Let's talk about why it's so important for your business.
Your Customers Need Information
Take a look at some of your competitors. What do you see on their websites? You may find one or two that aren't too good, but the majority of them have lots of great information, which your customer needs and wants.
Your website gives you the opportunity to answer customers' questions before they're even asked. In addition, the information you provide is also there for search engines. Their job is to learn what your website is about so they can rank your site properly. If your website is missing information, Google is going to show other sites to people who are searching for the products and services you offer.
You Can Post Internal Links
It's great once people get on your site and they start checking out all the different pages. By adding links into your content, you'll make this a lot easier for them.
When you think of links, think of them like roadways from one destination on your site to another. It doesn't matter if the roads are being traveled (or clicked); what matters is that they're there.
Of course, you don't want to overdo it on the links or Google might think your site is full of spam. A professional content writer knows exactly how many links you need to give your site a good boost.
You Can Use Your Keywords
What are the keywords people are using when they search for what you offer through your business? Your website gives you ample opportunity to use them to rank higher than your competition.
Of course, the last thing you want to do is keyword-stuff your web pages and blog posts. That will only hurt you in the end. The basic rule is that you should make sure your keywords are present, and that they're being used appropriately in the text on your pages.
You Can Give a Call to Action
Did you know that a lot of businesses don't get sales because they don't ask for them? Having a call to action on most of your web pages can make such a huge difference when it comes to online marketing. They should be included in your blog posts and on many of your sites pages as well.
Website Content Done Right
At Colwell Creative Content, we specialize in creating content that will give your business the attention it deserves from your customers and prospects. You'd be amazed at what a difference it can make.
Contact us today to talk about your website!