Most business owners understand that online marketing is important. But many don't do it for a number of reasons. They may not know how or where to begin, and they usually don't have the time. Of course, that doesn't change the fact that having a presence on the Internet is vital for their growth.
The good news is that it's not hard to establish and maintain a presence online. You only need to know what to do. That's what we'd like to talk about today.
Your Website is the Foundation of Your Online Marketing Campaign
It all starts with your website. You want to make sure you have an eye-catching, information site for your business. There are a lot of tools available to help you create a website; some of which are free or very low-cost. For example, our website was created using Wix, and they have lots of different tools you can access to help you create a stunning site.
Your website should have several pages. Some of the pages it might include are:
· The homepage
· The about us page
· A services page
· A contact us page
These are just a few suggestions, but all of the above are considered standard. Depending on your business, you may have ideas for additional pages you'd like to include. As long as they are informative and helpful, they can help your website rank well.
Social Media Marketing is Vital
Last week, we talked briefly about how important Facebook is for business owners. Not only is it often used as a search engine, but it gives businesses the opportunity to personally connect with their customers or future customers.
Of course, Facebook isn't the only social media platform that businesses should pay attention to. Twitter, Instagram and Pinterest are all great places to market, depending on what type of business you have.
Social media is the "word of mouth" of today. When people like a particular company, they're always eager to shout it out to anyone who will listen. While there are paid services you can acquire on social media (such as Facebook ads), most of what you'll find there is free advertising. It's important to take advantage of that.
Email Newsletters Can be Used to Keep People in the Loop
If you're like most people, you're used to getting email newsletters from businesses you've purchased products or services from in the past. This is a pretty standard practice, but it's one that surprisingly few businesses are taking advantage of in 2020.
There are a lot of great websites that offer email newsletter services. Drip and MailChimp are two that you might be familiar with. Their platforms are very user-friendly, and there is a lot of information online to help you understand how they work.
When your customers hear from you on a weekly or monthly basis, they can learn so much about your business. You can keep them informed about any specials you have coming up, as well as give them news about your industry that might be of interest to them.
What's the Best Way to Start Marketing Online Now?
As we mentioned earlier, you may be a business owner who either doesn't know how to start marketing online, or who doesn't have the time. Perhaps it's even a little of both. The best way for you to start marketing online is to talk with a professional who can provide you with some guidance.
At Colwell Creative Content, we can help you decide the best methods of marketing for your business. We have the experience to give you professional insight into what will work, depending on the type of business you own. We can also provide you with a number of services, such as:
· A website audit
· Regular blog posts
· Web page content
· Regularly scheduled email newsletters
· Social media marketing
· Facebook and Google ad management
Are you ready to get started? Contact us today for a FREE consultation!