If you’ve ever signed up for an email address through the various email outlets out there, chances are you’ve received a newsletter from the companies or stores you visit often. These emails you receive usually consist of things such as promotions, coupons, or just info about an upcoming sale.
Maybe it’s information you don’t care about, but you clicked didn’t you? If it works for other companies it can work for yours. Why not invest in creating a newsletter for your own business to be sent out monthly?
To create an effective and eye-catching newsletter, be sure to implement these qualities while designing.
Excellent Content Marketing
Essentially, a good productive newsletter involves information about your business without necessarily selling to your consumers, but rather informing them. Choose topics for your newsletter that will engage your customers and get them interested in becoming more familiar with your brand.
Nobody wants to feel like they are being sold to, especially when they are just perusing their email in the morning. The more relevant your content is, the less likely your recipients will press the delete button.
Mentioning the recipient by name is also another way to make the newsletter feel more personal, rather than a marketing technique.
Tune your newsletter to cater directly to audiences' interests. What is the exact audience your business attracts? Zero in on that group and make your content as appealing as possible.
By doing this you are guaranteeing higher conversion rates and more interactions on your website. Customers love feeling special, take advantage of it!
A Striking Email Subject
The first thing your newsletter recipient will see before clicking is the subject line. It’s like the welcome mat to an effective and intriguing newsletter.
Your subject line should be something interesting but also give a little information about what your newsletter is about. Don’t give it a misleading subject line that has nothing to do with the content that follows.
If the subject line is misleading, you in return will have lots of potential customers unsubscribe from your newsletter.
Socials and Contact Info
Imagine pouring all of this work into your newsletter to make it interesting and comprehensive, and then your readers have no idea how to contact you or learn more about your business.
It is crucial for you to add your contact info and social media platforms to your newsletter! In this day and age, having accurate social media platforms is so important, so make sure you add links to all your accounts to display how awesome your business truly is.
A Call to Action
Lastly, every great newsletter has a call to action at the end. Give your readers a task or sense of direction after reading.
Give them info that they can step away with and implement in their own lives. If your email has these characteristics, you are more likely to be remembered and recommended by these consumers to friends or colleagues.
Making an effective newsletter is easy and good for business. Implementing the above steps in creating your newsletter will be beneficial for you and your business.