If you’re not careful, it’s really easy to let your website’s content value drop. This is bad for business owners because it means less traffic on your site, fewer conversions, and ultimately, losing out to your competition.
And if you’re sharing your content on social media, it’ll result in less engagement there too.
No one wants that.
The good news is that your website’s content can increase in value if you shift your perspective a bit.
Let’s talk about some changes you can begin implementing right now to give your content the boost it needs.
Post Fun Content
One thing is for sure - fun content never gets old. If you saw our blog post on using memes to market your business last week, you know how we feel about fun.
Many of your customers and potential customers need a break from being serious all the time. They want to be entertained, and when your business is there to provide that for them, it’s a win-win all around.
Memes are just one option you can incorporate into what you post on your website. Why not change up your color scheme to something more eye-catching?
Or maybe you could post some silly blog posts now and then to test out your site’s engagement and hang time.
People like fun things. So give them what they like and they’ll keep coming back.
Invite Some Guest Bloggers to Contribute
According to OptinMonster, almost 63% of readers feel that when a blog has more than one author, it’s more authoritative.
Guest blogging is a great way to get more eyes on your website and provide your visitors with value.
Why would anyone want to blog as a guest on your site? We’re glad you asked. There are a few reasons:
They get paid to be guest bloggers.
They get a backlink to their own website (improves their SEO).
Your blog is a critical part of your website, and updating it regularly helps your SEO. Inviting guest bloggers to contribute is a great way to add value and demonstrate your authority in your field.
Don’t Make it Complicated
If your site is too hard to navigate, potential customers will go running to your competitors’ sites.
I recommend sitting down and taking a look at your website through the eyes of someone who has never seen it before.
Better yet - ask someone to look at it who has never seen it before.
Does the site make logical sense content-wise? Are the buttons easy to see? Is your navigation bar laid out correctly?
These are all questions you should be asking.
If it’s too complicated, Google has a reason to push your site down in rank. You never know; just a few tweaks and you could be good to go.
Talk to Us About Your Website!
Whether you need creative ideas to get your website rocking again, or you need a complete overhaul, Colwell Creative Content, Inc. is here to help.
We’ve had the honor of working on hundreds of websites to make sure they function correctly, have interesting content, and provide the right level of entertainment.
We’re confident we can help you too. Contact us and Let’s Grow Your Business Together!