Your business likely has a budget for ads each month. But the question is, are you putting those dollars where they’ll give you the most bang for your buck?
For many business owners, trial and error is how they operate when it comes to their digital marketing plans. But it’s important to know what will work best for your needs.
So, should you be investing in Google ads or Facebook ads?
To answer that question, you’ll need to take a look at a few key areas - your budget, your keywords, your goals, and your audience.
Your Online Marketing Budget
The very first thing we recommend is learning exactly how much you intend to spend on ads each month. How much are you able to comfortably spend to get a customer or client?
Knowing this is important because it will give you insight into your ad performance based on what you’ve spent so far.
But once you know your budget, you’ll be able to consider the next factors to learn the best places for that money to go.
Your Keywords
Google’s Keyword Planner is a great tool to start with, and it’s free. You can use this tool to determine the cost per click (CPC) for your keywords on Google ads.
Some keywords are very expensive, but it all depends on your industry. Many have a lot of competition, which drives the price up.
If during your research, you’ve found that the best keywords for you are too expensive for your budget, it might be best to choose Facebook ads for the time being. This is always something you can change later on.
Your Goals
What goals are you trying to accomplish with your ads? You may want to:
Get more website visitors.
Get people to talk with you about your services.
Increase your sales.
Outperform your competition.
Or your goal might be something else entirely.
It’s important to know what your goals are so you can determine the best platform to help you reach them.
For example, if you’re looking for more website visitors or sales, Google ads might be the best place to target your marketing budget. This type of online advertising will help you get seen when people are searching for what you have to offer.
On the other hand, if what you really want is to talk with potential customers, you might want to opt for Facebook ads. Facebook makes it really easy to connect with people who are interested in your products or services.
Your Audience
Finally, consider your audience. Where do they spend their time online?
Is your demographic on Facebook? Or are they more likely to use Google to search for what they’re looking for?
Statistics show that about 36% of Facebook users are aged 45 or older. So if your products and services are targeted toward a younger generation, you might want to consider a different avenue.
More than 1 billion people use Google search, so if you need to appeal to a wider audience and your budget will allow it, you might want to stick with Google ads.
Facebook Ads Vs. Google Ads: The Bottom Line
The worst thing you could do is throw money away on marketing that isn’t doing anything for you. It makes sense to target where those dollars are being spent, but trying to figure that out can be quite a challenge.
At Colwell Creative Content, Inc., we can help you by providing you with our professional insight into where you should invest your marketing budget each month.
Not only that, but there might be even more affordable options for you, such as organic SEO, or even email marketing, that will give your advertising efforts a more personal (and profitable) touch.
Want to discuss your options? We’d be happy to! Contact us today and Let’s Grow Your Business Together!