When it comes to marketing your business, the internet is truly a limitless space. It goes beyond your community, city, or even the country in which you live. We are talking about exposure on a global basis, essentially sitting in the palm of your hands.
Engaging the basic principles of SEO marketing improves the opportunities available for your company’s success. This is not new information. However, what is newly developing is what is known as Web 3.0.
If you don’t know what that means or how it will affect your strategy for promoting your business, you aren’t alone. Have no fear! Colwell Creative Content is prepared to lead you in unfamiliar territory, even if it means going all around the globe. After all, the world is at our fingertips.
Explaining SEO Marketing
Some people struggle to understand what Search Engine Optimization (SEO) means. Here are a few common questions on the subject. If any of these sounds like something you’ve asked, let’s explore the definition together.
How can something so confusing be important to my business?
Isn’t it enough that I have a website - why does my social media content matter?
Why do I need to include SEO in my marketing strategy?
Picture, if you will, a row of filing cabinets stacked ceiling-high. Each is filled with every piece of learned information, all arranged with easy access to the most important files. The efficient administrative assistant can quickly find whatever is stored there, and the office runs smoothly.
Now expand that image to a more global scale. Every bit of information put on the world wide web is stored in organized filing cabinets at any point in time.
But how do we access those virtual files?
That’s where search engines like Google, Bing, Yahoo, and others come in to act as the dedicated admin. Search engines will choose the most likely answers by scanning through all of the available data.
And where do those answers come from? You guessed it: through the use of SEO strategy.
When you post information to the internet (from webpages to blogs to articles), be strategic in using keywords and links to other sources. These will draw attention to your content and help increase the number of people who visit your site.
It comes down to a need for traffic. The more people who follow the search engine’s suggested links to your page, the more traffic you will have. The more traffic you have, the easier it is for the virtual admin to pull your file up when someone wants your business’ content!
What in the World is Web 3.0?
Now that you (hopefully) have a working understanding of SEO marketing, you may be wondering what in the world is Web 3.0.
In the beginning, Web 1.0 premiered as a very basic information source - no fanfare, no flexibility, but still very cool. Then it upgraded to Web 2.0, focusing on design, social media interaction, and web browsers with a punch. This latest version is set to do all of this on a larger scale.
Just like everything else, even the internet needs the occasional upgrade. Web 3.0 is a move forward in the web’s capabilities, leading to better browsing, search, and app experiences.
In contrast to what some naysayers predict, having these new features will not cancel out the need for a solid SEO strategy. The more personalized nature of Web 3.0 will require clear attention to how and why search engines work.
Moving into the future means adapting to what is new. It’s true for every successful business.
At Colwell Creative Content, our team is ready to embrace everything Web 3.0 offers. We are qualified to provide you with the content needed to drive internet traffic to your front door and increase your business.
If you’re ready to go global in your marketing, contact us today and let us help you hold the world in the palm of your hands.