If you’ve been on social media at all the last few years, you've seen memes everywhere. An average person uses social media an hour and half every day. Usually just for laughs, savvy brands have learned to use memes to market their business.
Memes are great. Even the twitter snob that only uses it for serious news 😉 can’t help themselves from grinning at a well constructed meme. They are the one liners of digital comedy.
There is no exact formula for meme marketing, but keeping these things in mind can help.
Know Your Audience
This is the first thing to consider with any social media marketing strategy. Creating a meme that isn’t relatable to your potential customers is a waste of effort.
Keeping up with trending social issues or popular streaming series that would resonate can result in your meme going viral, exposing your brand to the exact people you need to see it.
Even if memes aren’t your thing, if your desired audience skews under age 40, remember people aged 18 to 34 make up half the world's internet users and 75% of Millenials are likely to share memes.
Use Popular Meme Templates, But Be Original
Meme jacking involves capitalizing on trending memes and adding your branding to it.
Everyone is sharing memes already, so understand what the meme implies and consider how your brand or specific products can be incorporated into the meme.
Looking for ways to align your slogan, website or your logo into a meme can go a long way in social engagement. You could post a blank template and ask fans to create their own for some easily generated user content.
Build Brand Loyalty
Memes can unite people, letting them know that there are others out there that think like they do.
This helps to foster a feeling of community that often translates into brand loyalty. We all want to belong.
Try not to Overuse Memes
Memes can be a fun and cheap way to get likes and shares, but remember, they are not your main content.
But supplementing your other content with memes occasionally can help engagement.
When using meme marketing, it’s important to keep a balance between engagement and promotion; you don’t want to be too salesy and get ignored.
So You’ve Decided to Use Memes to Market Your Business - Now What?
Remember a few simple rules:
Keep it short
Use LARGE, easy to read font
Make sure it’s timely
Avoid being offensive
Try not to change the meaning of the original meme
Avoid marketing language and calls to action
You can use available tools to create funny and memorable memes with an image editor like PixTeller. These allow you to create quote pictures, animated GIFs and video stories with intuitive templates.
Using memes to market your business is a fun and creative way to spead your message, increase engagement and add new followers. Who knows? You may just find your next best customer.
Interested in Meme Marketing? Let’s Talk!
At Colwell Creative Content, Inc., we love using memes to market our own services and increase engagement on social media! Not only is it fun for us, but we’ve seen the results in our analytics.
We’d love to come up with an engaging marketing plan for your business that helps you reach your goals. Want to learn more? Contact us today and Let’s Grow Your Business Together!