To be successful in today’s technology-driven world, a business must have a highly visible website. To be highly visible, a website has to be easy to find from a search engine.
Creating a website using the latest SEO techniques requires constant learning of new technology and ways to communicate with various search engines.
Search engine algorithms choose websites that are secure, load fast, and are simple to navigate. To get noticed your site needs to:
Load quickly and correctly on both desktop and mobile devices
Be well organized for the flow of information
Use HTTPS for loading security
Not much has changed regarding how people utilize search engines since their beginning of use. Most people do not go beyond the first page of results. It is key to have a page that is high ranking.
Making adjustments to the blog post or article is known as content optimization. Optimized content has a far better chance of appearing higher in search results, and higher ranks bring in more visitors, boost sales, and generate more money.
How do you optimize your content?
Know your audience and target them
Use shorter sentences
Use the short synonym
Break up content into bite-size paragraphs
Keep it simple
Read the content out loud to hear how it flows
Rather than focusing on keywords, use content clusters. Think about how searching for information has changed. We now say “show me restaurants in my area” rather than searching for just the term “restaurant.”
By incorporating these word clusters in your post, you are giving the search engines a better match to what the user is looking for. Content clusters provide an answer to a question.
Determine your content
Research keywords around your content
Use internal linking
Not only are target audiences using phrases in their searching, but they are also using smart devices and asking questions. When optimizing for clusters, think of how a question can be phrased. By doing this, you can increase the times your page is the right answer.
The amount of time a user stays on your page is dwell time. The longer they stay before returning to other search engine results, the better your ranking. This is because the search engine thinks you have something to offer the user since they stay longer than other sites.
There’s not much you can do to improve your dwell time except make the user's experience a good one. Maintaining the usability of the site, increasing loading times, and keeping it easy to navigate will improve the experience.
On the other hand, having outdated information, appearing untrustworthy, or unprofessional can send the user back to the other search results.
Need SEO? Consider it Done!
At Colwell Creative Content, SEO is one of our specialties! Learning how to do it right takes years, and we have the experience you need to start ranking.
Want to know more? Contact us today and Let’s Grow Your Business Together!