Organic SEO

Organic SEO involves using the right combination of keywords, links, titles, descriptions, and URLs for the purpose of increasing your search engine rank.

It does not include any paid form of advertising, such as Google Ads (though we do that too).

Paid SEO may be a great strategy for your business, but even then, you’ll need to have some form of organic SEO implemented as well.

Let’s talk about why each of the elements of organic SEO matters so much.

Keywords

Once upon a time, web pages were written poorly. Keyword stuffing was common, and writers focused on producing content for search engines and not for people.

It was extremely hard to read web pages in those days. Writers would focus on incorporating keywords and keyword phrases into content whether they made sense or not. For keywords that they couldn’t work into their articles, they’d just list them at the bottom of the page.

It was sloppy, and it wasn’t long before Google said, “Hey, this has to change!”

Today, keyword usage has changed dramatically. We know that using the right keywords is still just as important, but they need to be included in natural ways that make sense to Google and to the people who are reading those pages.

At Colwell Creative Content, we take the time to do keyword research so we can be certain that we are providing you with the right keywords for your business.

Links

Whenever we talk with clients about linking, we always use the road analogy.

Linking is a way of tying a webpage to either another internal page or an external page. In a sense, it’s like building roads to other pages. Link clicks don’t necessarily give your site more authority on Google, so no one needs to travel those roads, but they do need to be built.

Linking has to be done correctly because if it’s not, Google could end up penalizing your site. Proper linking involves:

Ensuring that your anchor text makes sense with the link you chose.
Ensuring that you have the right number of links (and this is constantly changing).
Ensuring that you’re not sending your customers to a competitor’s site.
Ensuring that you’re providing ways to inform your customers while keeping them on your website.

At Colwell Creative Content, we know the power of organic linking, and we’re careful to customize this strategy to meet your industry’s needs.

Titles & Descriptions

If you go to any website and right-click in the white space and then choose View Page Source, you’ll get a page of HTML code. That code is what makes your website look the way it looks.

If you look carefully, you’ll see the words Title and Description on that HTML page. These two elements should be added by anyone who is writing your content or uploading it to your site.

Your Title and Description are really important because they’re what Google uses to help determine your rank for various keywords. They need to be a certain length, informative, and helpful. Without them, people may not be able to find you when they search for your products and services.

URLs

Finally, your URL matters too. It needs to be relevant to your business name and the type of business you have when at all possible.

Sometimes we recommend that our clients have more than one URL that points to the same website. That helps with their organic SEO and it makes it easier for people to find them when searching for their products and services.

Colwell Creative Content Offers Organic SEO

What do you see when you Google your products and services? Try it! For example, if you own a bakery in Syracuse, New York, type bakery in Syracuse, New York into the search bar.

If your business doesn’t come up on the first page of results, your SEO could be suffering.

At Colwell Creative Content, we offer organic SEO services to businesses to help improve their search engine rank. Whether you are a new or established business, we’d be happy to talk with you about how we can get you on page one.