It’s not enough to just have some content on your website. Even if you blog every day, if your blog posts aren’t engaging, you’ll never reach your audience the way you want to.
Engaging blog posts are those that get reactions from people. They’re the ones people like or love on Facebook. They’re the ones that get all the shares and comments. They reach people where they are and cause them to respond. That’s what you need on your website, and if you’ve been missing the mark lately, we’re here to help you get back on track.
Tip #1: Don’t Forget to Target Your Local Audience
This is especially important if you’re a small business and most of your customers are local. You want to speak to that audience through your blog posts. Blog about things that people in your area can appreciate. For example, you can write about current events in the local news, or you could simply mention the names of your city and state. These things will help customers near you find your post when they do a Google search, and they will also provide information about things they care about. Both of these are very important.
Tip #2: Use Attention-Grabbing Headlines and Headers
If your blog post is boring, people are going to have a difficult time engaging with it. Take some time to think about the right title for your post. If you’re sharing it on social media, that will be what people notice and what entices them to click.
In the body of your blog post, break your information down into smaller sections with clear headlines. That will break up the content into pieces that are easier to read and digest. But make sure your headers are creative too.
Tip #3: Provide the Reader With Relevant Information
Whatever you do, avoid adding “fluff” into your blog posts. These are nothing more than additional words that don’t really inform anyone about anything. Keep the information you share relevant to your audience and talk about things they really care about.
It’s also a good idea to add links to outside pages (non-competitors) or even to other pages or blog posts on your website. Google loves links, and your readers will appreciate you giving them as much information as possible.
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