How to Use SEO & Marketing to Lessen the Impact of COVID-19 on Your Business

Photo of a man looking at the covid-19 virus out a window

There are so many businesses that have taken major hits because of the impact of the Coronavirus. In New York, where Colwell Creative Content is based, we’ve been hit the hardest. Fortunately, we’re located in Upstate NY, far away from New York City. But even in the small town of Elmira, NY, the world definitely doesn’t look the way it did just a few months ago.

There is no getting around the fact that this virus has greatly impacted businesses; particularly small businesses. Many have closed or are planning to close, and some of them will never open their doors again. It is our sincere hope that your business continues to thrive in the present as well as far into the future. We’d like to be a part of that through our SEO services.

If you’re a small business owner who hasn’t done much marketing during this pandemic, we want to invite you to rethink that strategy. Now is a great time to get your business ranking well on Google, and we can help you do it. Here are our recommendations.

Audit Your Website Content

This is a great time for you to perform an audit on your website content. Take a look at your site, and try to see it through the eyes of someone visiting for the first time. What do you see?

· Is your location prominently displayed?

· Do your website descriptions and titles accurately reflect the information on each particular page?

· Is your blog up to date?

· Do your web pages contain the right keywords?

· Is your About Us page clear and personalized?

You may find that there are a lot of things you’d like to change. And if you’re not sure, getting an audit done by a professional is always an option.

Brainstorm New Ways to Market Your Business

Maybe you’ve always done a good job of keeping your website updated, but you don’t have much of a social media presence. Now is a great time to change that. You may also want to take some time to come up with other ways you might market your business.

A lot of business owners have great success when they implement a regular, weekly email newsletter. This gives you the chance to regularly communicate with customers and potential customers about everything that’s happening in your business. When newsletters are done well, they will drive traffic back to your website and result in orders from your customers.

Consider Doing Webinars

Your customers may not be able to physically walk into your business, but that doesn’t mean you can’t still reach them. You can, and doing webinars is a great way to do that. Zoom and Skype have risen in popularity over the last several months, and they are both great tools that you can use. According to Search Engine Journal, 91% of professionals say that webinars are their favorite way of learning new things.

What if You’re Not Sure About How to Market Your Business?

If you’re at a loss as to what you should do next to market your business, Colwell Creative Content is here to help. The same strategy doesn’t work with every type of company. But because we’ve worked with a wide variety of professionals in so many fields, we’ve seen what does work. We’re here to provide you with the guidance you need, even in the midst of COVID-19.

This virus doesn’t have to mean the end of your business. It can be a wonderful new beginning with new strategies to help it thrive. If you would like to talk with us about how we can help your business weather this storm, please contact us today.

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