Help! My Google Business Profile is Wrong

Google with a magnifying glass

Google business profiles (GBP) used to be very simple and only contained the business name, location, website URL, and phone number.

Google business profiles are now much more complex but when utilized correctly, more rewarding for the business.

With complexity, many business owners are running into problems. What can be done to overcome these obstacles?

Common GBP Problems and How to Fix Them

Here’s how to get started if you are experiencing one or more of these common issues.

You Need to Change Your Address or Phone Number

Follow these steps to make edits to your page:

  1. Log into your Google My Business account (go to and make sure you’re logged into the Google account you created for your business).
  2. Select “Info”
  3. Select the section you want to edit
  4. Select the pencil icon to add or edit
  5. Make your edits
  6. Select “Apply”

Someone Else Owns the Profile but Now You Own the Business

When someone else “owns” the Google business profile, but you own the business, it can be challenging to verify ownership of the GBP but it’s not impossible.

You will need to visit:

Click on Manage Now.

If you have more than one GBP listing, use your GBP login credentials.

After you have logged in, you will see all the GBP properties you own/manage.

Search engine journal states “If you don’t already have Google Business Profile listings in your account, you would start typing in the name of the business you own or need to get manager rights to.”

You will then be prompted with an email address that the GBP is linked to. If you don’t recognize this email, it means someone else claimed your business’s listing.

You will then click on Request Access and be prompted to answer some questions. This will include what type of access you are requesting – Management or Ownership.

Being the owner of your business you will click Owner.

Once you have submitted the form, an email will be sent to the person who currently has ownership of the GBP listing. That person has seven days to respond.

Save the email you will receive regarding this request.

If the owner does not respond, you will be granted the ability to go in and claim the listing.

“If the ownership request is approved, you’ll get an email notifying you and you will be able to manage the listing in your GBP dashboard.

If your request is denied, you should be given the option to either appeal or be allowed to verify your affiliation with the business listing.”

The original email you received when requesting access, will allow you to start the process to prove your ownership.

You will need to verify the address and possibly other verification steps. This is often done by phone or email.

At this point, you should be able to request Ownership.

Your Business is Virtual, Not a Storefront

“If you are trying to get access to a Service Area Business (SAB) GBP listing – a business that doesn’t have a physical address listing on the GBP profile – the process is a bit different.”

You would enter your business name, information and re-verify your GBP business listing.

You’ll get a postcard with a PIN in the mail in 7-14 days.

You will log in to your GBP dashboard and enter the PIN sent in the postcard to verify the listing.

Now that there are two business listings with the same name, “Google should flag the listing as an ‘Owner Conflict’ or a ‘Duplicate Listing.”

You will then need to request access and follow the steps above under “You Need to Change Your Address or Phone Number.”

Your Google Business Profile was Suspended

The notification of your GBP being suspended is the most frustrating notification you can get.

Our biggest recommendation is to look over the rules and guidelines Google has laid out and compare it to your listing, you can often find the reason behind the suspension.

Usually, it is something small and an easy fix!

Sometimes flukes do happen so after you’ve done your research and your GBP does not break any rules/guidelines you can fill out a Google Business Profile Help Forum.

Google Business Profile Verification Options

  • Receiving a code from Google in the mail and verifying online – is the easiest and most straightforward.
  • Video verification.
  • A phone call or text verification

How to Contact Google Business Customer Support

To contact Google Business Customer Support fill out the short form and they should be in contact with you.

Need Help with Your Google Business Profile? Contact Us!

We have had a lot of experience with Google business profiles at Colwell Creative Content and we would be happy to help!

Contact us and Let’s Grow Your Business Together!

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