GIF(t)s That Keep on Giving: Using Visuals to Enhance Your Holiday Marketing

Christmas tree with colorful balls and a star on top

Yes, yes…I know. It’s the holidays. 

Once Christmas and New Year’s roll around, it seems like the entire world stops. 

There’s nothing wrong with that. After all, we all need a break from time to time. 

But you know what people are doing when they’re taking a break from the hustle and bustle at the end of the year? 

They’re scrolling their phones. 

For business owners like us, the holidays aren’t a time to take a break from marketing. 

In fact, we should be marketing even harder when we know more eyes are going to be searching for content. 

Right? 

Don’t worry. I’m not suggesting you spend all of next week tied to your phone, tablet, or computer. 

But if you’re looking for a way to get your message across that’s quick, to the point, and even entertaining and engaging, GIFs are a great way to do it! 

Wait…You Can Use GIFs in Your Marketing? 

Absolutely! 

Wait a minute. Are you one of those folks who thinks your marketing has to be super serious all the time? 

Get out of here with that nonsense. 

I’m here to tell you it doesn’t. And a well-placed GIF can easily brighten up a person’s day! 

Just like this one! 

Outside-the-Box Online Advertising

GIFs are awesome. And they’re just the type of outside-the-box advertising you need! 

Especially if business has been slow the past year. 

Let’s face it – doing things the same old way isn’t going to serve your business well in 2024. 

You might as well start shaking things up now. But how? 

Here are some ideas. 

Don’t be a Grinch

Give yourself permission to do things a little differently. 

Remember back when you started your business and how fun it was? 

It can be that way again. 

Sure, there are some serious sides to it too. You have to pay attention to things like ROI, employee scheduling, cash flow, and all that good stuff. 

But it might be time to…enhance your company’s image a little bit. 

People are always happier this time of year. Take advantage of it and make them smile with your marketing!

Tug on Those Heartstrings

Families gathered around the Christmas tree, drinking eggnog and opening presents. 

A United States Marine surprising his wife with a special trip home for Christmas. 

A family missing a loved one who passed away and sharing sweet memories. 

Yes. We love stuff that tugs on our heartstrings during the holiday season. 

GIFs can help convey those feelings too! 

This one, for example: 

Of course, anything that reminds us of the REAL reason for the season (Jesus’ birth) is perfect!

Stir Up Some Nostalgia

There’s always room for nostalgia at Christmastime. 

GIFs are a great way to help your audience remember their childhood days and how magical Christmas was for them back then. 

With a little luck (and some Christmas magic), these feelings you invoke in your audience will stick with them all year long; especially when they think of your business. 

Quick Marketing Works!

Today, we’re so fortunate to have quick ways to capture our audience’s attention in our marketing. 

Whether it’s with GIFs, memes, or TikToks, there are so many ways to connect with people during the holiday season. 

And because these techniques only take a few minutes, you’ll be back celebrating with your family in no time! 

Of course, Colwell Creative Content, Inc. is always here to assist you in executing your marketing plan – even over the holidays! 

Contact us to get started on marketing your business in 2024. 

From our family to yours, we wish you a very MERRY CHRISTMAS! 

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