If you’re a business owner, running your business takes up a lot of your time. Like most, blogging is probably the last thing on your mind. You might think about it from time to time, and many business owners are guilty of planning on it, only to prioritize everything else first.
What if I told you that having a blog on your website was the best thing you could do for your business?
It’s true! Blogging has so many benefits; some of which you’ve probably never thought about. But today, we’re going to discuss how important it is for you to include a blog on your website.
Blogging = Opportunities
When you blog, you’re adding an additional page to your website. That page gets indexed by Google and it ends up being just one more way that people can find you. The reality is this – people are using the internet to find what they want. Google is their friend, and you want it to be YOUR friend too.
Blog Posts and Social Media Marketing
Everyone knows how important social media marketing is. In fact, people are more likely to go to Facebook to get their answers than they are to watch television commercials. Your business blog allows you to set up an excellent social media marketing campaign.
That sounds daunting, but trust me, it’s not. All you need to do is to copy the link from one of your blog posts and share it on Facebook, Twitter, or any other social media platform. Feel free to add a little introductory blurb about the post. For a few dollars, you can even boost that post to reach more people in your target area.
Using Your Blog to Connect With Your Customers
People do business with companies that care about them. You may not be able to shake every one of your customers’ hands, but you can reach them and connect with them through your blog.
It’s important not to post promotional blog posts all the time. Give your customers what they really want by talking about something helpful that’s related to your business. For example, you could blog about:
· How to make small repairs around the home.
· Where to travel for the best in fine cuisine.
· Parenting techniques to correct behavioral problems.
· How a product you sell can positively impact families.
· How another business could benefit from the services you offer.
This list could go on and on, but you get the idea.
The best blog posts are crafted with both Google and the customer in mind. They contain keywords for Google, and quality information for the customer. The best part is, Google is always looking for quality information in the content they rank highly. That means that writing this way immediately gets you better search engine visibility.
Hiring a Writer for Your Blog
While this probably all sounds great to you, there may be one small problem – you still don’t have time. That’s completely understandable, and it’s why people like you often invest in services like mine.
As a professional content writer, I have been helping businesses increase their Google visibility for almost eight years. If you’ve been thinking about starting a blog for your business website, I can help you get the ball rolling.
Please contact me and let’s talk about your project!