Do Backlinks Matter in 2023?

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Backlinks are hard to understand but they help keep your business growing in 2023.

According to Backlinko, “Google and other major search engines consider backlinks [as] ‘votes’ for a specific page thus indicating relevance, quality, and authority to the web page.” This is how pages can perform better in search engine optimization (SEO).

Let’s take some time to understand more about backlinks and how they can be an asset to your growing business in 2023.

What are Backlinks?

Backlinks are links to your website on an outside source’s website. Usually, these backlinks are either gained or bought. To gain a backlink easily or to purchase one for cheap, it probably means it’s not going to help increase much traffic on your page.  

A good backlink is considered to be from a website that already has many backlinks to their page, on numerous other websites. This site has high traffic and has already gained the trust of viewers.

3 Reasons Why Backlinks are Important in 2023

According to Ahrefs Blog, Backlinks improve three main areas.

1. Rankings Made by Google

As stated above, Google views the number of backlinks a website has gotten as votes. The more “votes” your site has, Google will be more likely to rank it higher when viewers make a Google search. A higher ranking on Google means your site will be reached more!

2. Discoverability 

Search engines like Google find new content to promote by reviewing pages they are already aware of for new backlinks. This is why it is important to get a backlink through a well-known website that already has many backlinks out there.

3. Referral Traffic

This is like a website giving a referral to a viewer for your website. Since the site is already trusted, viewers will think your business is good and they are more likely to give it a try.

Do You Need to Use Backlinks to Grow Your Business? 

Backlinks can help any business grow. There are just a few things to keep in mind.

  • You get what you pay for. Meaning, the easier it is to obtain a backlink, the less valuable it will be.
  • Make sure the backlink is relevant. The outsource website needs to be in the same industry or niche as your business.
  • Make the backlink natural. A backlink should not be forced, but it should be cohesive and make sense in the writing. A backlink that is not natural can hurt your business.

If done correctly, backlinks can be a huge asset to your business in 2023. Do not let this be something you leave out because it can be hard to obtain.

Backlinks are also hard to understand, so let us help you! For more information and professional digital marketing, contact us!

We are happy to answer any questions you may have and help you get started!

At Colwell Creative Content, Inc., our goal is your success. Get in touch with us today and Let’s Grow Your Business Together!

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