Digital marketing trends come and go, and if you’re a business owner, it’s critical to keep up with them.
Otherwise, you run the risk of your competition passing you by, and no one wants that.
So, where should your digital marketing focus be as we near the end of 2023 and usher in 2024?
Let’s talk about it.
Choosing a Full Service Agency
When I first started working as a freelance writer, it was considered normal to kind of piece together your marketing campaign as a business owner.
For years, all I did was write. I didn’t do anything else.
Agencies and individual clients would hire different freelancers to:
But today and as we move into 2024, that’s not the way it is.
And it makes sense that it’s changed.
Today, it’s vital to create a seamless campaign that works across all channels.
Website. SEO. Social media. It all has to work together to create a brand message that resonates.
That’s why working with a full-service digital marketing agency is so important.
In fact, Forbes agrees. Check out this quote:
“Broad teams with industry experts across crucial disciplines of SEO, content creation, website design and development ensure a seamless process across all elements of a campaign. This allows for holistic strategies across multiple touchpoints to be crafted with ease, with instant feedback and collaboration ensuring a higher quality of deliverables.”
Working with a full-service agency ensures your message stays the same across the board.
Of course, it’s hard to find agency like that. Many specialize in one area or another.
But as you know, Colwell Creative Content, Inc. is a full-service agency.
That means no matter what you need, we’re here to get it done for you.
Take Advantage of Video Marketing
If you have yet to take advantage of videos in your marketing efforts, now is the time to start brainstorming some ideas.
And in 2024, it’s time to focus on more than just YouTube; although YouTube is also extremely important.
According to one expert on LinkedIn, TikTok is now the search engine of choice for users under 21 years of age.
And if you don’t like TikTok, Instagram Reels are an avenue you should be exploring.
That same expert says 70% of Instagram users hop on the platform before they make their purchasing decisions.
If you’re considering getting started with ad marketing as 2024 rolls around, try running a video ad as well as a text ad.
You’ll probably be amazed at the difference in your engagement numbers.
Tune Up Your Website
It’s absolutely vital to have an optimized website in 2024.
If you don’t, your business will be left behind and your competitors will get most of the customers.
There’s just no other way to say it.
What does a website “tune-up” look like? I’m glad you asked.
- Updated meta-titles and meta-descriptions for SEO. If it’s been a while since you’ve taken a look at your site’s back end, this is a must.
- More calls to action (CTAs). Most businesses don’t have nearly enough CTAs on their sites and because of it, they lose a lot of sales.
- A responsive design that makes the site easy to navigate on mobile phones and tablets. Like it or not, that’s what most of your customers are using to search.
- Local optimization; especially if your business is service-oriented, like K & K Roofing and Seamless Gutters, one of our most recent website design clients.
- Fresh copy that explains exactly what you have to offer your customers in terms they can understand and relate to.
And fresh copy is a critical component.
Want some ideas on how to make that happen? Check out my series, How to Write Copy That Doesn’t Suck.
Is Your Business Ready for 2024?
If not, we can help.
The best marketing methods for your business really depend on your industry. But we’d love to have a conversation with you and give you our recommendations.
Whatever you do, don’t let the competition surpass you in the coming year.
Contact us today and let’s create a marketing campaign that will propel your business forward in 2024.
At Colwell Creative Content, Inc., we work with busy, overwhelmed business owners to boost sales through targeted web design, copywriting, social media, and other digital marketing channels. Our goal is your success! Let’s Grow Your Business Together!