Digital Marketing Services for Salons
The digital marketing experts at Colwell Creative Content can take your salon’s website from virtually unseen, to the top of the results. This will grow your following, and as a result your customer base as well.
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SEO and Website Design
One of the first things someone may do when searching for a new salon is Google “salons near me”.
Does your salon’s website come up on the first page of search results when a potential customer searches for you?
Search Engine Optimization (SEO) is the practice of optimizing a website or a piece of content to have it appear high on a list of search engine results.
Only 9% of searchers make it to the bottom of the first page of results, with the majority of searchers clicking one of the first three results. This makes high placements extremely important.
The way your web is designed, the content you publish, and the words you use on your website can all affect your search engine placements.
Unsure of how to best optimize your website to get more eyes on your content? Get in touch with SEO experts at Colwell Creative Content today to get your content seen!
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Social Media
Social media is a highly visual medium making it a great outlet for salons to attract new customers or encourage repeat customers.
There is tons of potential for salons to use social media effectively, showcasing new and trendy hair cuts and colors, makeup, skincare, nail designs, and more.
However, crafting the perfect post can be time-consuming, or intimidating to the new user. Low views or interactions can get discouraging, making you feel like you’re wasting your time.
Don’t spin your wheels with social media, instead let us help you come up with a plan that will result in more views, more interactions, and ultimately more customers.
Whether it’s a social media campaign, overall management services, or a one-off post, Colwell Creative Content can deliver.
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Online Content & Newsletters
Every time you publish a fresh piece of content on your website or blog, it’s another opportunity for your website to place in the search engine results. This makes it important to regularly update your website.
Whether it’s existing content that needs an update or new blog posts that need to be written, Colwell Creative Content has many experienced writers waiting to help you.
Email marketing is another method of driving traffic to your website or booking appointments that should not be overlooked.
Are you collecting your customers' emails? Are you reaching out regularly to them to let them know what’s new or encourage them to stop by?
Some effective methods of using email for salons could include:
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Reminders to schedule appointments
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Coupons or discounts for new customers
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Loyalty programs for repeat customers
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Alerts about new products or services that are available
Let us help you craft the perfect email newsletter, or manage your email marketing efforts, including incentives for capturing your user’s email addresses.
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Other Services
Colwell Creative Content can help with all of your digital marketing needs. In addition to website design, writing articles and blogs, social media management, and email marketing, we also have specialists in:
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Graphic design
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Video ads, TikTok dances, Instagram reels, etc.
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PDF and download creation
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And more!