SEO, Optimized Content, and Social Media Management for Plastic Surgeons

Plastic surgeon and medical team performing surgery on a patient

The competition is fierce among plastic surgery practices. The right digital marketing services can set you apart from your competitors, but only when you work with an agency that understands your needs.

Colwell Creative Content, Inc. works with plastic surgeons to boost their engagement on social media, reach potential patients through organic and paid search engine results, and even keep in touch with current patients via email marketing campaigns.

Using Social Media to Grow Your Practice

Social media is one of the best avenues medical practices like yours can use to reach their target audiences.

Plastic surgeons have the option of using multiple platforms, including:

Facebook
Twitter
Instagram
YouTube
TikTok

We recommend posting on your social media pages daily for maximum audience engagement.

And cross-posting is perfectly OK! Many of your soon-to-be patients are only on some of the sites you might consider using for your social media marketing efforts.

Also, don’t forget about the power of ad marketing. Facebook ads in particular offer you incredible opportunities to reach people who are interested in your services but might not otherwise see your posts.

At Colwell Creative Content, Inc., we partner with ad specialists who know how to get you the greatest return on investment with paid ads.

They take the time to carefully analyze your target audience by researching Google Analytics and using other tools to not just maximize engagement, but convert sales.

Using Targeted, Optimized Content to Improve Your SEO

Your website’s content is vitally important for both paid and organic search engine results.

The world of SEO is always changing, and so are the most competitive keywords you need to have on your site to help you rank well.

On-page SEO involves researching and choosing the keywords that will improve your website's visibility. And when written properly, your content will convert your visitors into new patients.

Back-end SEO is also critical for your site to rank well. Meta-titles and meta-descriptions need to meet certain parameters and include the appropriate keywords to be effective.

It takes time to create a great content plan, and in your practice, that’s probably time you really don’t have. No need to worry because we’re here to make sure your plan is frequently updated to ensure maximum impact.

Email Marketing to Stay in Touch with Patients

Finally, we always recommend email marketing for plastic surgeons because it has so many benefits.

Your email marketing strategy may include:

Sending out periodic updates about your practice and services.
Automated emails for patients who are interested in various procedures.
Educational material to put patients’ fears at ease about plastic surgery procedures they are considering.

Regular emails from your practice keep you at the top of your patients’ minds. This is a wonderful way to engage with them, and it demonstrates your professionalism and shows them that you truly care about their wellbeing.

Contact Us About Digital Marketing for Your Plastic Surgery Practice!

If you would like to learn more about our digital marketing services for plastic surgeons, we’d love to talk with you!

At Colwell Creative Content, Inc., we value our clients and we’re eager to provide them with advertising strategies that propel them toward their goals.