Website Content, SEO, and Social Media Services for Addiction Treatment Programs

Group therapy patients sitting in a circle, encouraging and listening to each other

The addiction treatment industry is a competitive one. Helping people recover is life-changing work, but if your rehab program’s online presence isn’t what it should be, you could be missing out on clients and patients that need what you have to offer.

At Colwell Creative Content, we have been writing for drug and alcohol rehabs since 2014. It’s one of our specialties, and we know exactly how to produce targeted content that helps you increase your list of clientele and/or your treatment admissions.

SEO and Website Content for Substance Abuse Treatment

How are people learning about your recovery services? Some may learn of your program from friends and family, but most people will find out by simply Googling information about rehab centers in their area.

SEO is important because it helps your website show up in search engine results. But you have to have a content writer who understands how to write for the Internet. Otherwise, your content could hurt your site instead of help it.

Addiction Recovery Social Media Management

It’s just as important for you to have engaging social media posts to share with your target audience.

People in need of drug and alcohol treatment want to know that rehab centers understand where they’re coming from. Some may respond well to posts that inspire them to take the first step and ask for help. Others may appreciate knowing that they’re not alone, and your posts can convey that to them.

A lot of people use social media sites like Facebook as search engines. If your addiction treatment program isn’t there, meeting them where they are, they’re likely to choose one that is.

Newsletters for Drug and Alcohol Treatment Centers

Sending out a regular newsletter is a great way to market your drug and alcohol rehab to your local area and beyond. For example, you might want to consider:

Sending out an email newsletter to treatment program alumni to encourage them to stay clean and sober.
Sending out an email or printed newsletter to area hospitals and other providers.
Providing printed newsletters to local doctors’ offices and medical clinics.

Newsletters allow you to showcase what you have to offer to people who truly need your services. They can be great marketing tools.

Website Design Services for Addiction Recovery Facilities

When was the last time your treatment program’s website got an upgrade? If it’s been a while, it may be time to talk with a professional about what you might need.

Like we mentioned previously, addiction treatment is competitive, and you want your website to demonstrate your professionalism and commitment to helping people recover.

Your website could benefit from:

Adding pages that speak to the needs of families.
Adding pages that cover various cities you offer your services to.
Adding pages that provide information about AA and NA meetings.

Talk with Us About Your Addiction Treatment Digital Marketing Needs

We’ve worked with some of the most popular addiction treatment programs in the United States. Colwell Creative Content has helped many rehab facilities increase admissions by up to 80%. We can do the same for your program.

To learn more, please contact us today.