At Colwell Creative Content, we offer blogging services for our clients. And we really stress the importance of regularly updating your blog, no matter what business or industry you’re in.
Why Should Your Business Have a Blog?
Your business needs a blog for a few different reasons:
It helps with your website visibility and search engine rank. Google is frequently checking the entire internet to decide which websites rank higher than others. They’re looking for a few different things, but websites that are updated regularly is one of them. It doesn’t make much sense for you to change the more static pages on your site all the time. But it does make sense to add a new blog post every week or so.
Your blog gives you the opportunity to present yourself and your business as an authority in your field of expertise. Are you an Italian restaurant? You can blog about what makes your recipes so delicious. Are you a retail store? You can blog about the products you offer.
Your blog posts provide you with content to share on social media. If you’re regularly blogging on your website, you’ll want to give those posts as much visibility as possible. Posting links to your blog on Facebook, Instagram, and other social media channels will help drive traffic back to your website. That’s exactly what you need and it’s an essential part of the organic SEO process.
Types of Blog Posts
If you haven’t visited the Colwell Creative Content blog, we want to invite you to do that now. You’ll notice that we try to include various types of blog posts. This allows us to appeal to a wider audience. Everyone likes something different.
Your blog can include:
Posts highlighting your products and/or services.
Posts that inform your target audience.
Posts that entertain your readers.
Stories about your business and/or customers.
Helpful posts that teach your readers something important.
Over time, you can watch your analytics to determine what types of posts your audience likes the most. That will help you determine the direction your blog should go.
Colwell Creative Content Offers Business Blogging Services
Most of our clients are not writers. They’re business owners, and they’re busy. Even those that do like to write often don’t have the time to put the energy into their blogs that’s required.
That’s where we come in.
At Colwell Creative Content, we take the time to get to know you and your business. We learn as much as we can so that we can write with authority about what you have to offer your customers.
When you entrust your blog to us, we’ll perform regular keyword research so we can ensure that your posts are always hitting the right keywords. We’ll include both internal and external links to your posts. That adds to your SEO, keeps your readers on your website, and gives you a chance to demonstrate your knowledge.
The bottom line is that blogging is important. And when you need some help filling up your blog with posts that will give your business a boost, we’re happy to oblige.
Want to know more? Contact us and Let’s Grow Your Business Together!