Are You Promoting Your Business on the Correct Social Media Platform?

Social media scrabble

Reaching the right people to grow your business is important, but how can you make sure you’re on the right social media platform for your business? 

Here are a few things to consider.

Who is Your Target Audience? 

Knowing your demographic is essential. 

Think about who you are trying to reach with your business. A food services company and a pet store have very different target audiences. 

Consider the age and gender of who your business is selling to.

Business News Daily suggests not only age & gender but also key factors like:

  • Race
  • Location
  • Marital status
  • Income 

What Social Media Platforms Cater to My Demographic?

Twitter, Facebook, and Linkedin all have unique users. Make sure the audience you are trying to reach is on the platform you choose. 

Using current analytics websites like can help you understand what each platform offers in its unique demographics.

If graphics are essential to promoting what you do, then a platform like Twitter won’t be for you. Pick ones like Instagram where you can showcase your business in eye-catching high-resolution photos and graphics. 

Become a Master on Your Selected Platform

Engaging correctly on the platform you select is critical. You can be on the right one and never grow your business because you aren’t utilizing the site correctly.

Platforms like Instagram have hashtags that help you have a broader audience reach. 

TikTok is a great way to showcase your business using videos, however, make sure your videos aren’t grainy and the videos you create are engaging.

Make sure you are an expert level creator on the platform of your choosing by staying current with what is trending on the platform. 

Making a reel is good to grow business, but making a reel with trending audio will increase the reach and engagement of those on your platform. 

Use these tips to get started today and make sure your business is reaching your target audience. 

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