A Customer-Centric Approach: Building a Business That Puts Customers First

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In case you missed it, last week, we published a Medium article titled, How to Write Copy That Doesn’t Suck – Tip #1: Know Your Audience.

Be sure to check it out! 

This week, our blog post is centering on the same theme – putting your customers first as you build your business. 

But what does that really mean? Let’s dive in, shall we?

The Customer-Centric Approach

Without your customers, you wouldn’t have a business. 

This is a fact that a lot of business owners gloss over because they’re too busy thinking about their product lines or their services. 

Zendesk sums it up perfectly by saying, “…seeking ways to consistently and proactively deliver a positive customer experience by designing and delivering with the customer in mind.” 

As a business owner, your goal is to pay close attention to two things: 

  • Your customers’ experiences. 
  • Your customers’ emotional attachment to your business. 

These two things should be the driving force behind everything you do. 

Benefits for Your Business

When you take care of your customers, your customers will take care of YOU. 

The right strategy will easily transform a lead into a long-term customer who will: 

  • Spend more money.
  • Keep buying from you longer. 
  • Tell other people about your business. 

Research shows that 87% of customers respond favorably to good customer service. 

3 Steps to Creating a Customer-Centric Business

So, how do you make your business customer-centric? That’s a great question. 

Step 1: Know Who You Are

Shift your focus from a company that provides a product or service to a company that delivers results. 

If you sell furniture, show your customers how great it is to sink into their new sofa after a long day at work. 

If you sell bottled water, show your customers how refreshed they’ll feel after a drink. 

If you sell plumbing services, show your customers how it feels to have no worries about the way their pipes work. 

Step 2: Know Your Customers

You have to know several things about who your customers are. 

What are their challenges? What do they like? What don’t they like? What are their goals? 

Creating customer personas can help you answer these and other important questions about your customers. 

When you speak directly to these things, customers pay attention. 

Not only that, but they get the feeling that you understand where they’re coming from, and if you can get them there, that’s a great way to build customer loyalty. 

Step 3: Communicate Your Goals with Your Team

If you’re the only one within your business with a customer-centric mindset, it’s not going to translate to your bottom line. 

It’s essential to get your team onboard with your new customer-centric strategy. 

This is likely going to be a shift for everyone, but once you get your team on the same page, you’ll see the results you’re looking for. 

Need Customer-Centric Marketing? 

Once upon a time, we were pretty product/service oriented at Colwell Creative Content, Inc. 

That’s not the case any more. 

In fact, we’ve shifted our focus so much that we can identify bad copy that won’t convert a mile away. 

Want to talk about how you can improve your marketing strategy? Contact us!

We work with busy, overwhelmed business owners to boost sales through targeted web design, copywriting, social media, and other digital marketing channels. Our goal is your success! Let’s Grow Your Business Together!

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